Bring Me The Horizon took part in a meet and greet with hundreds of fans on Friday 7th November at Drop Dead in Sheffield as they launched their new clothing line ‘Horizon Supply Co’.
I was invited behind the scenes to cover the event and see the last minute preparations for this special launch party. Read about the day below.
Hundreds and hundreds of passionate ‘BMTH’ fans waited in the pouring rain this afternoon to meet their idols and be the first to get their hands on the brand new merchandise released by the band today.
The treacherous weather conditions did not put off the large and dedicated crowd that came to meet one of Sheffield’s, and the world’s, biggest bands. And even with the event starting half an hour late their spirits were not dampened – some last minute dashing about from band members and shop workers alike ensuring that their were no further delays.
And after the doors finally opened at around 4.30pm, the event ran smoothly and for many fans who had been waiting hours, dreams were made. Starting downstairs with the hugely impressive BMTH lights shining over them, these were the first people to see the brand new clothing range which had everything from t-shirts to hoodies to hats and much more. The first 50 customers to make a purchase were also lucky enough to receive a free goody bag from the Drop Dead store, the home of frontman Oli Sykes’ own clothing brand.
But the best was still to come for those passionate about the Sheffield 5-piece, who just last month released two new songs – ‘Drown’ and ‘Don’t Look Down’ – for Zane Lowe’s re-scoring of the film ‘Drive’. After making their purchases, they then headed upstairs and were greeted by Oli Sykes, Jordan Fish, Lee Malia, Matt Nicholls and Matt Kean – collectively known as ‘Bring Me The Horizon’, of course!
There was a vast range of emotions from tears to pure delight and the bands took it all on board, graciously greeting every single fan that made their way up the stairs. There were photos, selfies, hugs, handshakes whilst the band members were asked to sign everything from albums to posters to bags and every other item imaginable!
It has been an amazing year for Bring Me The Horizon, touring the world with hits from their newest and most successful album ‘Sempiternal’. And next month they will be concluding 2014 in the best way imaginable with their headline concert at Wembley Arena on 5th December – no doubt that it’s going to be unmissable!