Bring Me The Horizon – Horizon Supply Co. Launch Party at Drop Dead, Sheffield

BMTHLaunch1

Bring Me The Horizon took part in a meet and greet with hundreds of fans on Friday 7th November at Drop Dead in Sheffield as they launched their new clothing line ‘Horizon Supply Co’.

I was invited behind the scenes to cover the event and see the last minute preparations for this special launch party. Read about the day below.

Hundreds and hundreds of passionate ‘BMTH’ fans waited in the pouring rain this afternoon to meet their idols and be the first to get their hands on the brand new merchandise released by the band today.

The treacherous weather conditions did not put off the large and dedicated crowd that came to meet one of Sheffield’s, and the world’s, biggest bands. And even with the event starting half an hour late their spirits were not dampened – some last minute dashing about from band members and shop workers alike ensuring that their were no further delays.

And after the doors finally opened at around 4.30pm, the event ran smoothly and for many fans who had been waiting hours, dreams were made. Starting downstairs with the hugely impressive BMTH lights shining over them, these were the first people to see the brand new clothing range which had everything from t-shirts to hoodies to hats and much more. The first 50 customers to make a purchase were also lucky enough to receive a free goody bag from the Drop Dead store, the home of frontman Oli Sykes’ own clothing brand.

But the best was still to come for those passionate about the Sheffield 5-piece, who just last month released two new songs – ‘Drown’ and ‘Don’t Look Down’ – for Zane  Lowe’s re-scoring of the film ‘Drive’. After making their purchases, they then headed upstairs and were greeted by Oli Sykes, Jordan Fish, Lee Malia, Matt Nicholls and Matt Kean – collectively known as ‘Bring Me The Horizon’, of course!

There was a vast range of emotions from tears to pure delight and the bands took it all on board, graciously greeting every single fan that made their way up the stairs. There were photos, selfies, hugs, handshakes whilst the band members were asked to sign everything from albums to posters to bags and every other item imaginable!

It has been an amazing year for Bring Me The Horizon, touring the world with hits from their newest and most successful album ‘Sempiternal’. And next month they will be concluding 2014 in the best way imaginable with their headline concert at Wembley Arena on 5th December – no doubt that it’s going to be unmissable!

Fans wait in the pouring rain!

Fans wait in the pouring rain!

The long queue

The long queue

Backstage before the launch party

Backstage before the launch party

Oli Sykes

Oli Sykes

Lee Malia

Lee Malia

Matt  Nicholls

Matt Nicholls

Jordan Fish

Jordan Fish

The lights are ready

The lights are ready

The clothing is in position

The clothing is in position

A couple of shirts from the new clothing line

A couple of shirts from the new clothing line

More new items

More new items

The Drop Dead shop in Sheffield

The Drop Dead shop in Sheffield

BMTH

BMTH

A group photo before the meet and greet

A group photo before the meet and greet

Ready to meet the fans

Ready to meet the fans

The first few fans wait to be let through the door

The first few fans wait to be let through the door

The fans check out the new merchandise

The fans check out the new merchandise

The first fifty customers receive a free goody bag

The first fifty customers receive a free goody bag

The first fan to meet the band gets a photo!

The first fan to meet the band gets a photo!

The band signing

The band signing

Waiting to meet their idols

Waiting to meet their idols

Drop Dead

Drop Dead

Oli Sykes signing

Oli Sykes signing

Matt Nicholls signs some drumsticks

Matt Nicholls signs some drumsticks

A group photo

A group photo

Laughter, hugs and selfies

Laughter, hugs and selfies

More queuing!

More queuing!

The buying and the signing

The buying and the signing

Reflections

Reflections

The band sign a flag

The band sign a flag

Queuing long in to the night

Queuing long in to the night

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